Under the background of the rapid development of off-road vehicle market, BAIC Off-road Vehicle Co., Ltd. (hereinafter referred to as "BAIC Off-road Vehicle Company") shoulders the reputation of "Old and well-known off-road brand", keeps on developing and providing suggestions for the development of China's off-road vehicle industry together with peers in the industry. BAIC Off-road Vehicle Company, as the leading preparatory unit, promoted the official establishment of “Off-road Vehicle Branch of China Association of Automobile Manufacturers (hereinafter referred to as "Off-road Vehicle Branch") in November 2020, and became the first chairman unit of Off-Road Vehicle Branch. Aiming at establishing industry standard system, regulating industry development, serving industry enterprises, meeting off-road users’ demands, expanding off-road ecosystem and promoting the development of off-road industry. It guides the industry to change perspective from vehicle enterprises’ to users’.
The Off-road Vehicle Branch focuses on the following aspects of work: promoting project approval and evaluation of 6 standards such as "Off-road Vehicle Capability Evaluation and Classification"; Setting up China off-road expert database and national Off-road Ecological Alliance to lead the industry; cooperating with industry enterprises to explore overseas opportunities, undertaking the exhibition area of Chinese self-owned vehicle brands at the Second China-Africa Economic and Trade Expo; exploring the blue ocean market of off-road vehicles; organizing and holding seminars on standards, consumption, technology in new energy off-road vehicles and other industry activities to promote industry exchanges.
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