BAIC Ranks No. 20 in China's 500 Most Valuable Brands

2022/07/25 Share To weixin sina

On July 26, the World Brand Lab released the 2022 analysis report of "China's 500 Most Valuable Brands". In this annual report, based on the analysis of financial data, brand strength and consumer behavior, BAIC Group has achieved a rank of No. 20 listing with a brand valued at 320.565 billion RMB, ranking 3rd in China's auto industry, an increase of about 14.3 billion RMB from last year's brand value. At the same time, BAIC Foton also ranked 34th listing with a brand valued at 191.516 billion RMB and 4th in the automotive industry.

User-oriented, continuously improving brand influence through technological innovation and open cooperation

In recent years, BAIC Group has focused on the development of the three main businesses:  vehicles, parts and services, and strenuously pursued leading brands in the vehicle segment. In addition, BAIC has built two brand lines for passenger vehicles and commercial vehicles, while also developing its brands for mid-range and high-end cars, gasoline cars and electric vehicles. BAIC is constantly improving its brand power, strengthening its brand equity, and taking the road of high-quality development.

Self-owned Brand

As the forerunner of high-end intelligence in the new energy vehicle market, ARCFOX constantly breaks through the boundaries of products and industries based on the strategic decision of intelligent development and leads the innovation and development of intelligent vehicles.

Beijing Off-Road inherits the tradition of BAIC Group's "Off-Road Family", deeply explored the off-road market segment, and is committed to building an off-road brand that leads international standards. BAIC also focuses on mid-end urban intelligent spaces, aiming to create new energy and fuel vehicle products that exceed expectations for the younger generation.

BAIC focuses on mid-end urban intelligent spaces, and is committed to creating new energy and fuel vehicle products that exceed expectations for the "young-hearted generation".

BAIC Foton, pioneering China's commercial vehicle industry, is the first commercial vehicle company in China with a cumulative sales volume exceeding 10 million units, ranking first in the industry in both annual sales and export volume.

Joint Venture Brand

BAIC Benz focuses on high-end manufacturing and provides consumers with products and services consistent with Mercedes-Benz's global standards. It has entered the era of "double four million" in vehicle and engine production. Fujian Mercedes-Benz has the only Mercedes-Benz commercial vehicle production base in the Asia-Pacific region and the first commercial vehicle R&D center of the Mercedes-Benz Group overseas. Beijing Hyundai has been deeply involved in the Chinese market for 20 years and has successively launched many popular products that are well-recognized by the market. Therefore, it boasts a deep brand accumulation blessed by millions of users.

As an enterprise with a century-old history, BAIC Group will firmly strengthen its own brands, promote the formation of an upward force of the brand matrix, and continue to work hard for the better travel life of BAIC's global consumers.

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